Why Should We Trust Storytellers?
The Guardian, April 28, 2008
By Adrian Monck
Why do media organisations want to wallow in trust like hippos in mud? They want to roll in it until they're covered from head to toe. When it dries up, thanks to dodgy editing on a royal documentary promo or phoney phone competitions, such as on Ant & Dec's Saturday Night Takeaway, right, the mud cracks and it's a "crisis".
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