The content industry's budding cooperative relationship with broadband service providers will continue to develop even after their current principal common interest ceases to exist, top execs said Thursday.

As part of an Institute for Policy Innovation panel addressing online piracy, leaders of Hollywood, the recording industry and the wireless industry touted the beginnings of a long-term relationship built on a foundation of making the Internet a thriving market for legal content and a dead end for bootleggers.

"We're all in this together," said MPAA chairman-chief exec Dan Glickman.

"We're moving toward a world where all our interests align," said RIAA chairman-CEO Mitch Bainwol.

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