Yahoo to Test Google Ads as Defense Against Microsoft
Reuters, April 9, 2008
By Eric Auchard and Anupreeta Das
Yahoo Inc said on Wednesday it will carry Web search advertising from Google Inc in a test that could put pressure on Microsoft Corp to raise its bid to buy the company. Yahoo, facing a three-week deadline from Microsoft to reach a deal and eager for a higher offer, also is still in talks with Time Warner Inc's AOL about a potential tie-up, a source familiar with the discussions said.
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