Bad News for Google, Yahoo: Surfers Know They're Being Tracked, and Hate It

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Silicon Alley Insider, March 31, 2008
By Michael Learmonth

Web surfers know full well their online tracks are being followed for advertising purposes, and they don't like it, says TNS Global.

OK, we'll buy that. Our understanding of Web privacy issues is that most surfers feel vaguely uneasy about tracking, cookies, etc -- but not enough to do anything about it.

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