Web Surfers Know Advertisers Are Watching -- and Don't Like It
ars technica, March 31, 2008
By Jacqui Cheng
When I visit digg, I most often get ads for shoes available at Cole Haan and Nine West. Incidentally, I happen to like shoes from those retailers, and although I don't really need to buy new shoes, I find myself clicking through on occasion to see what's goin' on in the world of overpriced footwear. One could say I'm the perfect victim for targeted advertising, and I would agree.
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