After the Election, What of Cable News?
TV Week, March 23, 2008
By Michele Greppi
The 2008 presidential campaign season has been a long and heady one for the cable news networks, which have telecast and heavily promoted 23 primary debates and used plot-changing primary nights to generate double-digit ratings increases.
But the history of cable news viewership is a roller coaster of steep highs, reflecting major news stories, followed by deep drops.
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