The Nation, February 22, 2006
By Dave Zirin

The Winter Olympics have been to NBC what icebergs were to the Titanic. With the exception of the prime-time figure skating competition Tuesday, ratings have been subterranean, as the Torino Games have been routinely trounced by everything from American Idol to the Home Shopping Network. Thus far the network's $613 million investment looks like it would have been better spent on Betamax stock.

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