PR Week, December 30, 1969
By Erica Iacono

Free Press editor's note: This article, from PR Week, is posted on Free Press site merely to demonstrate how the PR industry and the corporate news industry are converging, in this case illustrated by the use of ''Video News releases'', or VNRs — ads disguised as news reports that are distributed by PR companies to be broadcast as news (remember Karen Ryan?).

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