New York Times, February 16, 2008
By Charles McGrath

FOR the eighth straight year the Bush administration has ritually proposed taking a hefty whack out of the federal subsidy for public broadcasting. The cuts would in effect slice in half the money that public television and public radio get from the government. If we follow the usual script, this means it's time for upset listeners and viewers to rally to the cause, as they have in the past, and browbeat Congress into restoring the budget.

Every year, though, it gets a little harder to muster the necessary outrage, and now and then a heretical thought presents itself: What if the glory days of public television — the days of "Monty Python," "Upstairs Downstairs," "The French Chef" — are past recapturing? Lately the audience for public TV has been shrinking even faster than the audience for the commercial networks. The average PBS show on prime time now scores about a 1.4 Nielsen rating, or roughly what the wrestling show "Friday Night Smackdown" gets.

On the other side of the ledger the audience for public radio has been growing: there are more than 30 million listeners now, compared to just 2 million in 1980. "Morning Edition" and "All Things Considered," NPR's morning and evening news programs, are the second and fourth most listened to shows in the country. Go figure. Who would have guessed 40 years ago, when public broadcasting came into being, that the antique medium, the one supposedly on its way out, would prove to be the greater success and the one more technically nimble. You can even download NPR broadcasts onto your iPod.

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