'30 Rock' Rolls Ads into Story Lines
Reuters, November 28, 2007
By Gail Schiller
In the November 15 episode of NBC's "30 Rock," Alec Baldwin and Tina Fey, in their roles as Jack Donaghy and Liz Lemon, sang the praises of Verizon Wireless before Fey looked right into the camera and asked, "Can we have our money now?"
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