Advertising Age, November 6, 2007
By Abbey Klaassen and Matthew Creamer

Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a hot title as it began to climb the best-seller list within your Facebook network? You'd be alerted: "Thirty-one people in your network have bought 'Microtrends.'"

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