The Internet Won the Mobile Broadband War -- but You Could Still Lose
GigaOM, February 21, 2012
By Stacey Higginbotham
For carriers, the worst thing that could happen from a pricing perspective is that consumers begin dumping voice and texting plans and acclimatizing to paying them less overall. But if operators cooperate with VoIP, IM and even video calling services to offer an easier on-ramp to IP communications as well as plans that shift more of the costs paid by a consumer over to data, they may win. Companies like AT&T might be able to keep the same amount of consumer wallet share, co-opt their competition and probably eke out a few quarters of higher margins.
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