TV Broadcasters Enjoy Spoils of Political Wars
Reuters, January 7, 2012
By Paul Thomasch and Lisa Richwine
Spending on TV advertising likely will mount to historic levels as candidates again blanket airwaves with commercials pitching their virtues or bashing their opponents. The hard-fought, and expensive, battles will provide a welcome windfall for TV stations, particularly in the most tightly contested states that will decide if President Barack Obama wins re-election or loses to his yet-to-be-decided Republican opponent.
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