New York Times, September 12, 2011
By Brian Stelter

Putting in place TV Everywhere, a long-promised system for online television, calls for new contracts between channels and distributors and for new technology to check that viewers have paid their cable bills. And it takes something else: training. Viewers, after all, are not accustomed to being able to go online and see a library's worth of television on demand. A new advertising campaign by Turner Broadcasting aims to tell them how.

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