Why Murdoch Should Sell
AdWeek, July 12, 2011
By Matthew Doull
It is not hyperbole to say that the continued economic viability of News International's newspapers under Rupert Murdoch’s ownership is increasingly in doubt. Each day that the scandal continues, with revelations of the depths to which journalists at the News of the World and other Murdoch papers have sunk in the pursuit of stories, thousands of readers are cancelling their subscriptions and dozens of marketers are cancelling their advertising.
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