Internet-Connected TV Scores with Netflix Users
Media Post, April 19, 2011
By Wayne Friedman
Although more U.S. homes have Internet-connected TVs, watching online video on TV is still a small entertainment activity -- unless your name is Netflix. Although 30 percent of U.S. homes now have an Internet-connected TV -- via a video game system, a Blu-ray player, and/or the TV set itself -- only 10 percent of those viewers are actually watching video weekly. But among those Net-connected TV homes that have Netflix, video weekly activity climbs to 30 percent.
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