Columbia Journalism Review, April 15, 2011
By Craig Silverman

The last time the media fell for a Yes Men-affiliated hoax press release, it inspired a discussion about speed versus accuracy in journalism. This week the AP was duped by a fake announcement that GE had decided to donate its $3.2 billion "tax refund" to the U.S. government, but it has caused less introspection on the part of the press. In fact, the hoaxsters feel that kind of self-examination misses the point.

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