Mall Owners Pull Plug on Cellular Tracking, for Now
Ars Technica, November 28, 2011
By Sean Gallagher
You may now shop two malls again without fear of individualized tracking -- at least by your cellphone signal. Privacy concerns raised by Sen. Charles Schumer (D-N.Y.) have ended plans by malls in southern California and Virginia to "survey" customers' shopping habits by tracking their cellphone signals.
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