Advertising Age, October 24, 2011
By Ana Radelat

The economy may still be flirting with a double-dip recession and marketers might be mulling a trim to the ad budgets, yet it's all but certain the 2012 election season will break previous spending records. In the presidential race alone, money spent on TV and digital advertising will grow substantially, topping the more than $1 billion spent in the record-setting 2007-2008 campaign cycle.

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