What's the Future for Verizon's IPhone? It's All Over the Map
Advertising Age, April 5, 2010
By Michael Learmonth
Apple is set to drop AT&T as the exclusive carrier of its iPhone and introduce a new version of the handset for Verizon, which would ship next fall, ending the three-year lock AT&T has had on the iPhone in the U.S. So what will it mean if the iPhone is added to the nation's largest mobile network -- and one of its biggest advertisers?
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