How the FTC's New Blogging Rules Have Legalized Advertiser Bribery
BNET, April 30, 2010
By Jim Edwards
When the FTC introduced new rules requiring that bloggers disclose gifts they receive from advertisers, it looked like it might bring an end to product placement payola. But the new rules may have simply legalized a way for advertisers to bribe bloggers into giving them favorable coverage.
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