If All Sports Are Local, So Is ESPN
New York Times, April 2, 2010
By Richard Sandomir
A year ago, ESPN started going local. For an empire devoted to conquering the United States and the world on its multitude of media platforms, Web sites focused on major cities offered a way to fulfill its manifest destiny. ESPN says its goal is to add to the sports marketplace in each city, not hurt the outlets that are already there.
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