Behind the Smoke Screen: Media Literacy for Tobacco Prevention
The average 14-year-old has been exposed to more than $20 billion in tobacco advertising and promotions since age 6. For decades, Big Tobacco has worked hard to make smoking seem glamorous and exciting, and at the same time, part of normal, everyday life. The tobacco companies claim that they've changed their ways, and that they no longer target kids. The evidence, we believe, proves otherwise.
That's why media literacy is an essential part of a comprehensive tobacco prevention and cessation program. It helps kids, teens and adults learn how to interpret and evaluate tobacco advertising, promotion and marketing campaigns, strengthening the protective factors that deter tobacco use.
Keynote presentation by Tess Boley Cruz, Ph.D., M.P.M, University of Southern California and Director of the TIME Project monitoring tobacco industry activities in California.
Presentations and workshops by the staff of the New Mexico Media Literacy Project and others.
Free Press is a national, nonpartisan organization working to reform the media. Free Press does not support or oppose any candidate for public office. Through education, organizing and advocacy, we promote diverse and independent media ownership, strong public media and universal access to communications.
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