February 6.2006

Nationwide

A powerful, easy-to-use media literacy lesson for all students and adults, Action Coalition For Media Education's (ACME) 3rd annual Super Bowl "Media Literacy Monday" initiative targets the alcohol industry's predatory domination of advertising during the most watched television show of the year.

"Tackling the Beer Barons" is a free, downloadable set of classroom lessons and activities. See www.acmecoalition.org for details.